The new VOO Concept Store opened last month in Berlin Kreuzberg, a gigantic 300 square meter retail space featuring a nice mix of high-end and more affordable brands, from classic with an alternative, progressive edge, to street wear and high fashion, from known to unknown names. You'll find brands such as Pendleton, Stine Goya, Wood Wood, Henrik Vibskov, Soulland, Cheap Monday, Silent by Damir Doma, Something Else, Surface To Air, Complex Geometries, and many more. The store has the stylish-minimalist design vibe going on, with raw concrete walls (just like the Miniloft apartments!), concrete counters, a stage for future performances and a wooden hut. Head back to the courtyard to find this welcome addition to the Berlin fashion scene.

This is the first in a series of blogs celebrating Berlin fashion, in the lead up to Berlin Fashion Week.
Oranienstrasse 24, Kreuzberg
Tel: 0049 (0) 30 616 511 19